Design elements that attract women

It should come as no surprise that men prefer designs made by men and women prefer designs made by women.** I also noted that men are more receptive towards designs that have female aesthetics, than woman are towards designs with male aesthetics in my Why Market to Women? post. So what are the design elements that women are particularly drawn toward?

• Handwriting as fonts. Women are also drawn to informal or conversational language/copy.
• Bright colors and lots of it.
• Round shapes and curvy lines
• Detailed surfaces vs plain surfaces
• Images of other women
• Interactions between subjects/harmonious relationships (ie: couples touching, women having fun with their kids)

Try implementing these design elements into your work to see if the conversion rate is higher.


**Gloria Moss - Gender, Design & Marketing